Google Business Profile, done properly

Claim it, then finish it

Two situations appear often. The profile was set up years ago by someone who has left, so nobody can edit it. Or it is claimed and partly complete, with useful fields still available to fill in.

Go field by field. Services, with a short description each. Business description in plain language. Service areas that match where you actually work. Hours, including holidays. Attributes that genuinely apply.

Photos are not decoration

Real photos of real jobs are among the strongest signals you can add, because they are the hardest for a fake business to produce. Vans, teams, job sites, before and after. Add them regularly, not once.

Reviews, and the replies underneath them

Ask every satisfied customer, the same day, using the same short message. Consistency matters more than bursts, because recency counts.

Reply to all of them. Positive replies should be specific. Negative replies should acknowledge, state facts calmly, and move the conversation offline. Your reply is not for the reviewer — it is for the next hundred people reading while they decide.

Never buy reviews. Never condition an incentive on a positive rating. Beyond the platform risk, it undermines the core value of reviews.